Vítor Hugo Ferreira, has received his PhD from Lisbon University (ISEG) in Entrepreneurship & Innovation, focusing on innovation dynamics and regional catching up. He was the Executive Director of Leiria Business School in Portugal until 2020. He is an associate professor of Polytechnic Institute of Leiria. Since his MSc which has focused on Portugal Vs China: Strategies, Competences and Innovation, he has been working as consultant in entrepreneurship and innovation projects for many different companies and Business Associations. He was co-responsible for several important studies such as the comparison of the Portuguese mold industry with the Chinese, the evaluation of the education needs of Leria’s Region and the evaluation of a hydrogen-based industry in South Africa. He was coordinator of the MSc in Management Control and co-founder of the company Look and Go. He is an invited professor at IBS - ISCTE in Lisbon and Feevale University in Brazil. He is co-founder of Plan4Sustain. Currently he is the General Manager at Startup Leiria.