Experienced marketing and business development executive with a deep knowledge of the media and the sports industries. He has had the responsibility of directing Globo´s Sports Marketing Division and leading the marketing strategy of the company´s multiplatform commercial projects such as the FIFA World Cup, the Olympic Games and Formula 1. He enjoys working with people, generating and implementing new ideas and solutions for clients in order to create long-term partnerships with brands and consumers in an industry under complex challenges and changes. Currently he is the CEO of Arena Hub, an innovation and entrepreneurship center that seeks to develop the Sports, Media and Entertainment Industries, generate social and economic impact and connect professionals, startups, institutions, universities, research centers, students, athletes, investors and large companies of the ecosystem. Mentor and advisor of startups and media companies, he is always learning and contributing to companies, projects and ideas!