Graduated in Management, specialized in Marketing and studied in Finland. After 5 years at a touchscreens company, João Fernandes quit to fulfill the dream of traveling 3 months around Asia. Created a travel blog and presented it at TEDx. Was interviewed on 3 TV shows. Adopted a mixed-breed dog, currently with 20.000 followers on Facebook. Managed the Marketing of a BMW car dealer. Promoted an EU-funded nanomedicine program. Provided strategic consultancy to SMEs. Was responsible for open innovation at SONAE. Founded My Golden Pet, a pet accessories brand and online pet store where dog models are available for adoption. Now, manages European projects and analyzes startup investment opportunities at Bright Pixel.