Elisabete Sá has been an Assistant Professor at the Management Department at the University of Minho's School of Economics and Management since 2002. She has a PhD in Marketing and Strategy and a Master's in Management. Elisabete Sá also develops several activities in the business world. She is currently a scientific mentor for academic spin offs, new businesses based on research carried out within the University of Minho. It is also involved in marketing and management consulting activities, particularly targeting new technology-based companies.